innosabi | Zitat Stefan Ried Forrester

Quote from the Book “Crowdsourced Innovation – Revolutionizing Open Innovation with Crowdsourcing”

“Most buying influence has already shifted from marketing to every consumer’s peer base on social networks. The consequent next step in the age of the customer is to empower consumers’ influence even further in collaborative innovation. Professionally moderated Crowdsourcing is the most efficient implementation of it.”

Dr. Stefan Ried , Vice President & Principal Analyst at Forrester Research 

Order the book „Crowdsourced Innovation“ on Amazon; alternatively send an email to csi@innosabi.com