Innovation Research – Trend View with John Bessant

What is innovation and where does it come from? Which innovation methods and strategies are used? What does good innovation management mean in a company?

These are the questions John Bessant, Professor of Innovation and Entrepreneurship at the University of Exeter in England, addresses in his famous textbook Managing Innovation. For us, however, he looks to the future and explains which three trends in innovation research are most exciting for him.

Have a look at the exciting interview of innosabi’s Catharina van Delden with her former professor!