Best Practices of Successful Customer Initiatives
Customer Case Studies
Postbank AG – Innovating with a Customer Community
The Postbank Ideenlabor is a Crowd Innovation platform enabling open collaboration projects with customers in order to develop perfectly tailored products and services.
Bundesagentur für Arbeit – Shaping New Services
With the Ideenwerkstatt platform, the Bundesagentur für Arbeit is testing digital prototypes directly with their target group enabling them to implement iterative feedback loops.
Postbank Idea Lab
The Platform for More Customer Orientation
«If you are willing to ask your customers, you absolutely have to make sure that their answers will be heard. That's why our goal is always to tackle questions holistically. Start with an idea, work on a concept together, and eventually come up with a minimum viable product. We want to take the participants with us on the whole journey. And this also means that you have to be willing to let go of your own assumptions and plans if the community thinks differently.»