Postbank Idea Lab
The Platform for More Customer Orientation
Postbank uses the possibilities of innosabi software to establish a sustainable and open-ended dialogue with all its customers. The ideas laboratory relies on holistic collaboration and involves users in all steps of developing new products, services, or business models, from the initial idea to the implementation of the results. In contrast to many other customer loyalty programs, the Idea Lab has succeeded in creating a positive and constructive environment for creative ideas and constructive feedback. In the meantime, the Ideas Lab is home to a community of around 12,000 members who are actively shaping the future of Postbank with their contributions.
«If you are willing to ask your customers, you absolutely have to make sure that their answers will be heard. That's why our goal is always to tackle questions holistically. Start with an idea, work on a concept together, and eventually come up with a minimum viable product. We want to take the participants with us on the whole journey. And this also means that you have to be willing to let go of your own assumptions and plans if the community thinks differently.»
Martin Brings
Head & Strategic Lead Ideenlabor
Postbank AG
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