The Importance of Crowdsourcing – Ein Ausschnitt aus „Crowdsourced Innovation“

by Frank Riemensperger
Chairman of the Executive Board at Accenture GmbH

“Imagine a workforce that extends beyond your employees and moves beyond the physical boundaries of your company. A workforce consisting of any user with an access to the internet; a workforce with unlimited skills and knowledge. What might sound like utopia will quickly become reality and irrevocably change the way we do business today. The evolution of the cloud as well as the increase in social media and collaboration technologies enable organizations to access vast pools of previously untapped resources all over the world and if required in real time. Resources, which lie outside traditional organizational structures and conventional boundaries.

Channeling this potential into business objectives and aligning these new opportunities with existing processes or strategies can be challenging but once mastered, the benefits are manifold. Access to an immense, agile workforce with special insights, skills, and knowledge is key to solve some of the greatest challenges in today’s organizations. With the increasing pressure to rapidly deploy new technologies and products, enterprises are challenged more than ever to gain market insight, speed up innovation, and access highly specialized skills that are often difficult to find. All these challenges can effectively be addressed by opening up your organization to external knowledge with or via Crowdsourcing solutions.”

“Harnessing the energy and enthusiasm of a virtual external workforce will become crucial for companies that want to absorb and utilize this potential. The only viable way to do this successfully is to understand the crowd and its underlying motivation, which differs greatly from an employee’s motivation. Of course, the current internal workforce will not become obsolete, because not every problem is suited for Crowdsourced solutions. However, it will be no longer enough to solely rely on inhouse personnel to drive market research, innovation, and product development.”

“Gartner forecasts that more than half of all consumer goods manufacturers will rely on Crowdsourcing in consumer relevant innovation and R&D activities by 2017.”

“Companies need to experiment, discover, and create the next big idea instead of hoping to catch up later on. This is especially true from an innovation management perspective. Innovation is now on top of any C-suite agenda in every organization. However, operational execution remains difficult due to the nature of innovation. The success of new products, services, and business models is uncertain and unpredictable. This makes it often hard to scale and ramp up. Yet, innovation is happening organically everywhere, whether business leaders are aware of it or not. Accessing and capturing these organically evolving innovations outside of companies’ boundaries is the solution to stagnant internal innovation processes.

Fortunately, communities of shared interest are forming around almost every imaginable product or idea. These communities offer the aggregated knowledge of their members and are breeding grounds for creative ideas. Often these insights can be turned into real innovations and products augmented with the existing in-house technical expertise, production capabilities, and resources. Combining external knowhow with existing in-house knowledge is the key to innovation.”

Dieser Artikel besteht aus Ausschnitten aus dem ersten Kapitel unseres Buches “Crowdsourced Innovation – Revolutionizing Open Innovation with Crowdsourcing”.

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