Case Studies

CROWDSOURCED INNOVATION CASE STUDIES

Airport Munich: A brand new philosophy

The Airport Munich now relies on a new Crowdsourced Innovation platform by innosabi in order to accomplish more together with their staff. They want to reach out to the full potential of creativity and experience of the approximately 8.000 employees. The goal is to identify and implement sources of innovation around the economic and touristic hub of the metropolitan area. Also, the forty million passengers each year are included into the process of generating ideas. Thus employees and customers are enabled to actively shape the airport’s future, may it be technical advice for more efficient procedures on the airfield or suggestions for new events. The new approach goes beyond merely collecting suggestions and follows the philosophy of building a lasting community. There, the innovative ideas are discussed and developed in collaboration. In the first two month, over 200 ideas have been submitted to the new platform, which equals a plus over 300% in comparison to the previous system.

In the Case Study Video Sarah Wittlieb, Director of Innovation Management at Munich Airport, explains how the successful start of the platform went on and which vision they are pursuing with the innosabi software in the future.

The Open Ideenlabor at Postbank

With digitalization progressing in all aspects of our daily lives, our behavior and needs are changing rapidly as well. This is not only a great challenge for the development of new products. Also services have to adapt to those new requirements. In order to keep pace with the fast, digital developments there is no better approach than a direct and sustained exchange with the end users, which is directed towards the generation of innovation. With Crowdsourced Innovation, this dialog with the customers is utilized by directly introducing their knowledge into the development of new services and digital offers.
How exactly that is implementable in the service domain is for example demonstrated by the Postbank Ideenlabor. On this Postbank online platform they are working on the future of banking together with their customers.
In this video, Sven Siering, Head of Innovation Management at Deutsche Postbank AG, explains how the development of new offers was opened up step by step for the customers’ ideas and which advantages result from this collaboration.

Continental Relies on Crowdsourced Innovation

Especially in highly specialized domains and industries there is a high demand for innovations which is supposed to facilitate work and heighten efficiency. In order for companies being able to develop and offer such innovative technologies, they have to gain comprehensive understanding for those individual needs and requirements first.
Crowdsourced Innovation is offering a magnificent starting point. Particularly because the end users’ knowledge in specialized domains is implementable into realizable products by classical market research and developmental work only with great difficulty. It is getting even harder when companies do not develop the whole product but are suppliers of central components.
In this video from the Business Forum of the Hannover Trade Fair 2015, Helmut Matschi, Executive Board Member of the Continental AG, explains how exactly innosabi could assist his company with this challenge: With Crowdsourced Innovation and an online platform, together with farmers a new control unit for tractors was developed, which precisely matches the requirements of this very specific user group.

Business Model Innovation at Messe München

The example of the ISPO OPEN INNOVATION platform demonstrates how Crowdsourced Innovation can create entirely new business models. With this platform, Messe München is able to expand its existing business model and to position itself as a partner for innovation projects. Instead of bringing producers and retailers together on only a few days per year, the Open Innovation platform establishes an enduring network of companies, visitors of trade fairs, and interested end-users – 365 days a year. The traditional function of trade fairs are thus complemented by a digital service component. Furthermore, Messe München can draw from its numerous contacts to experts across all sorts of industries to channel relevant knowledge and expertise into the innovation projects.
Dr. Nina Schniering, Director of Strategic Development, explains in this Case Study how Messe München was able to implemented the new business model and integrate it into the existing activities of the company.

You can also find a detailed description of the ISPO OPEN INNOVATION platform and the strategic considerations behind it in a dedicated chapter of our Book „Crowdsourced Innovation“.

Product Testing with the Crowd on ISPO Open Innovation

ISPO, the leading international trade fair for the sports industry is enhancing its established function of organizing and hosting fairs for producers and retailers by involving enthusiastic hobby athletes and end-users in a Crowdsourced Innovation community. Based on the innosabi crowd technology, ISPO OPEN INNOVATION offers companies the possibility to conduct development projects or product testings with hundreds of engaged consumers. The advantages that users as well as producers draw from this new model and the future role that ISPO plans to take on in the sports industry are explained in this video.

Product Development with Consumers at HARIBO

Combining tradition-rich products and new, innovative developments can be a challenge for many companies. Changes have to be carefully aligned with the established expectations and habits of the loyal customers in order to preserve the valuable relationships and emotional associations with the brand or the product. Crowdsourcing provides one possibility to find the appropriate balance. This case study demonstrates how HARIBO uses the innosabi technology to include thousands of loyal fans in the creation of a new edition of its flagship product GOLDBÄREN.

Developing a Yogurt with LIDL Facebook Fans

Virtual product configurators are the ideal solution when it comes to implementing a Crowdsourcing project within a short timeframe and with predetermined restrictions or requirements. This Crowdsourced Innovation case study demonstrates the potential of this method with the example of LIDL and its 1.7 million Facebook Fans. Bases on the innosabi crowd technology, Lidl invited all of these Fans to take part in a co-creation project via a configurator with the goal to collaboratively develop the LIDL “Fanghurt”. Read how the project follows a holistic Co-Creation process while at the same time ensuring the predefined parameters without limiting the participants’ creativity.

Download the PDF version of “Crowdsourcing Case Study LIDL Fan-Yoghurt” 

Crowdsourcing a Nail Polish Collection at Manhattan

In this crowdsourcing case study you will learn how Manhattan worked with its Facebook fans and our crowdsourcing community unserAller to develop a ready-for-market twenty-piece nail polish collection: from determining the collection’s theme (“Bohemian Look”) to creating the nail polish colors with the help of prototype packages and naming the individual polishes, enthusiastic beauty aficionados and dabblers alike could voice their wishes and experiences in Manhattan’s product development process.

Outcome of the crowdsourcing case study: One of Manhattan’s most economically successful nail polish displays ever thanks to a collection that reflected the season’s trends of green tones and glitter and that received high praise for its uniqueness from blogs and fashion magazines like Vogue.

Sophia Göbel, Product Manager at Manhattan, shares her knowledge on how she was able to develop one of Manhattan’s most successful nail polish collections through crowdsourcing.

Crowdsourced Innovation in Japan with KÄRCHER

In cooperation with the home shopping channel Japanet Takata, Kärcher used innosabi’s crowdsourcing platform to develop a high-pressure washer that was tailored particularly to the needs of the Japanese market. For example, Japanese customers wanted a high-pressure washer that can clean a completely tiled bathroom, which translated into new demands on the device. A portion of this project was integrated into the Japanese social network “mixi.”

Download the PDF version of “Crowdsourcing Case Study Kärcher Japan”.

Patient-Innovation.com

Patients diagnosed with rare diseases are often very innovative, because few solutions to their problems can be found on the market. This crowdsourcing platform brings patients together through the Facebook fanpages of international self-help groups to swap and develop new ideas. The project is supported by the Nobel Prize winners Prof. Aaron Ciechanover and Sir Richard J. Roberts as well as the Creative-Commons founder Larry Lessig.

Developing a new Shower Gel for dm

As a pioneer in product co-creation, Balea let its Facebook fans design a shower gel in 2011: all decisions – from the slogan to the fragrance, label design, and name – were made by customers. The limited edition shower gel was then made available in all dm stores in the winter of 2011.

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