Agile development with customers
“Always in Beta”
Software development has shown, that extensive beta testing is the basis for a successful product. And even after the market launch, it is important to continuously improve products in order to meet customer needs. With digitization, this basic principle also enters into areas of physical product development. Intertwined with the spread of agile development methods, companies face numerous challenges: How can product concepts be tested early, quickly and in a structured manner? How can collaboration and exchange arise between the testers to generate better improvement ideas? How can there be interaction between the testers and the product developers?
The answer: Prototype Testing
With the innosabi software, you have the possibility to have digital and physical prototypes tested by selected end users or experts. Through detailed user profiles and surveys, suitable testers can be identified and addressed. Digital prototypes, such as click dummies for apps, are embedded in the platform and can be evaluated by the testers, as if they were already using the app. This assessment can be carried out in the form of quantitative questionnaires and also be part of a collaborative feedback discussion including the generation of ideas for potential improvements. The same analysis and sorting algorithms as in large community innovation projects are used. Testing, feedback and further development are thus directly linked and become part of an internal improvement process. In short, your key to agile, user-centric product development.
Your advantages of Prototype Testing
- Highly successful products through early, customer-oriented testing
- Accelerated development through agile, iterative testing and improvement phases
- Relevant and appropriate testers within a community are identified
- Customizable opening degrees allow open tests as well as closed, confidential projects
- Platform functions ensure effective collaboration and feedback discussion
- Automatic identification of central themes and improvement ideas
Best Practice: Federal Agency for Labor
“With the Idea Workshop, the Federal Agency for Labor has the opportunity to develop digital strategies and offers together with those who will also use them later. We test new products such as apps or new websites at an early stage with the target group in order to react to suggestions and impulses from the users.”
RONNY STÄRKER // Application Manager
Bundesagentur für Arbeit
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