Innovating with Customer Communities
BAYER WESOLVE CASE STUDY
The Postbank Ideenlabor is a Crowd Innovation platform enabling open collaboration projects with customers in order to develop perfectly tailored products and services.
About this Case Study
Explore the Postbank Ideenlabor platform and the Crowd Innovation use case.
Understand why integrating the customer in innovation projects helps to shape powerful solutions.
Learn how to establish true customer centricity and targeted co-creation.
Get first-hand customer insights and valuable learnings from Postbank AG.