Innovating with Customer Communities

BAYER WESOLVE CASE STUDY

The Postbank Ideenlabor is a Crowd Innovation platform enabling open collaboration projects
with customers in order to develop perfectly tailored products and services.

About this Case Study

Explore the Postbank Ideenlabor platform and the Crowd Innovation use case.

Understand why integrating the customer in innovation projects helps to shape powerful solutions.

Learn how to establish true customer centricity
and targeted co-creation.

Get first-hand customer insights and valuable learnings from Postbank AG.

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