About us

ABOUT
innosabi

WHAT IS INNOSABI?

innosabi is a place where talented individuals build the tools and methods to change the way ideas and innovations emerge. We believe that this is the key to enabling the digital transformation of entire industries.

At innosabi we pursue our shared vision of uniting the best ideas and brightest minds. Of connecting sparks of genius. How do we do it? By building the digital infrastructure to bring them together.

GOOD TO KNOW

Yes, you guessed right: the name innosabi comes from innovation and wasabi.

WHY IS INNOSABI SPECIAL?

innosabi is more than software. We don’t just develop the technology for Agile Innovation. We create new methods, advocate the power of open collaboration, and share our insights with politics, corporations, and other like-minded companies.

We want to actively shape the future as pioneers and thought leaders. Not only with our technology but by living and practicing the mindset and principles we believe in. This is the unique innosabi spirit that makes us special.

OUR MISSION:

CONNECTING SPARKS OF GENIUS

We want nothing short of changing the world. Or to be a bit more down-to-earth: The way in which new products, services, or business models are created. We make innovation and development processes digital, agile, open, and collaborative.

Our methods, technology, and intelligent data analytics are the most powerful tools for identifying potential, connecting knowledge, and enabling progress. We provide the digital infrastructure for innovation in a connected world.

OUR STORY

AT THAT TIME

SETTING THE FOUNDATION

The story of innosabi began in 2010 when Catharina van Delden, Jan Fischer, Hans Heid and Moritz Wurfbaum founded the company while graduating from TU Munich. At that time, innosabi was a lot different to what it is today – not only in size or standing but in its very business model.

What was already there, however, was the idea to integrate consumers in the development of new products. But instead of licensing the technology for it, innosabi provided consulting services. Today, we still benefit from this period of working hands-on with various innovation methods and developing our own way of applying them.

During that time we first-handedly refined innovation methods and developed new ones. We learned how to reach thousands of people all over the world in a couple of minutes and condense their input into actionable insights. We learned how to ask the right questions to get to the core of consumer needs and expectations. And of course, we learned how to iteratively form ideas into real product concepts.

about innosabi – setting the foundation
THE SECOND CHAPTER

BUILDING GERMANY’S LARGEST CO-CREATION COMMUNITY

The second chapter in the history of innosabi starts with a big shift: We moved away from consulting projects and took our idea of customer collaboration one step further.

We took all the learnings and methods and started to build our own innovation community. Instead of passing on the ideas and insights from end-users to our clients, we started to put them into direct contact. We started to build our first online innovation platform unserAller.de and began to offer projects on it.

Gradually, more and more users joint the community and participated in massively successful projects like the co-creation of new nail polish for Manhattan or the design of interior concepts for Ford. We provided innovation projects as a service. And unserAller grew to become the largest co-creation community for consumer goods in Germany with over 20.000 active users. It even got us a price for the most innovative IT startup in Germany and quite a bit of attention in the press. Good times!

THE NEXT BIG STEP

MAKING IT IN THE SOFTWARE BIZ

We made quite a name for ourselves with unserAller during that time. We started to grow as a company and eventually moved to a new office (where we are still located today). But without even realizing it we began the next big transition in our company’s history.

We continuously improved the unserAller platform and developed new features or project formats. Until it became clearer and clearer that there was no comparable technology out there. That we did not only offer Germany’s largest co-creation community but – more importantly – a perfectly tailored software tool.

So why not white-label it and enable companies to build their very own communities? That’s when we left the project business and became a real software-as-a-service company. It was a step that was as hard as it was significant. But eventually, once we sold our first long-term platform licenses, it kick-started the growth of innosabi at exponential rates.

about innosabi – making it in the software biz
about innosabi: becoming a leading tech company
THE LEADING TECHNOLOGY

BECOMING A LEADING TECH COMPANY

With a foothold in the software industry, an expanding customer base, and a growing team we had to ask ourselves: What’s the next step? Obviously, we did not want to be just another provider for innovation management software. We wanted to become the company that sets the agenda and leads the entire industry.

This meant two things for us. First, we intensified our pursuit of becoming thought leaders in the realm of innovation and digitalization. We shared our vision in talks and keynotes, we wrote and published our first book, and we were even invited to discuss the digital future of Germany with the chancellor. Secondly, we evolved our software and methods towards what they are today.

We moved beyond the original idea of customer co-creation platforms and applied the principles to other areas. Whether it is collaboration within organizations or joint innovation activities with suppliers: We created the tools and methods to engage all relevant stakeholders. In doing so, innosabi eventually could offer much more than the community platforms we developed at the early stages of our software business. Instead, we developed the leading technology for creating entire ecosystems for innovation. Eventually, even the analysts of Forrester named us one of the international leaders in the field of innovation management solutions. We couldn’t have been happier!

NEVER ENOUGH

NEVER STOP PIONEERING..

So what do you do when you are successfully leading the field of innovation management software with your technology? While others might be content with reaching this stage, we still look further down the road.

We are endlessly curious about the future. Especially all the possibilities that new technologies and current developments bring with them. We want to keep on pioneering and finding new ways to use them for enabling innovation.

We are working with Artificial Intelligence and machine learning to gain even more insights from the data on our platforms. We are building a network of specialized communities to be accessed on demand via our software. There is not enough space here to mention all the other great advancements we are making. It is a truly exciting time for us and we try to once again remain flexible and keep an open mind. The next big chapter-defining step is surely coming.

about innosabi – pioneering

A LOT OF HISTORY

Wanna know what happened last week?

FUN FACT

Over the years our software helped shape innovation across all industries: From banking apps and chemical processes to gummy bears and sex toys.

WHO WE ARE

We are the opposite of those over-funded, cliché start-ups. And to be honest quite proud of it. Since the beginning, we wanted to build a healthy business and to have the freedom to grow on our own terms without the pressure of pleasing investors. Today, innosabi is still owned by its four founders who keep it on its successful, self-reliant course.

The people at innosabi come from a very broad range of backgrounds and are highly motivated to acquire new skills. Within their own responsibilities as well as from other areas to broaden their perspectives. Everyone brings some unique talent to the table and is encouraged to find ways how to best contribute one’s personal strengths to our shared vision.

WHAT WE STAND FOR

DARING & REVOLUTION

We are proud and ambitious. Our vision goes far beyond anyone else’s. Fearlessly we push the frontier of digitalization and bring change to the furthest corners of all industries. We are all very passionate about innosabi. It‘s more than just a job. We see it as the pursuit of a shared vision and the quest to build a great company. All of us try to contribute our personal strengths and skills to make innosabi successful.

So for us, being passionate does not only mean to enjoy what you are doing. It means asking yourself where you can contribute the most, aligning your personal goals with the ones of the company, and most importantly being eager to constantly learn new things that will help to advance innosabi.

EXPERTISE & EXPERIENCE

We know what we are doing and others look to us for guidance. Our knowledge and technology is unparalleled and refined through countless successful projects. We lead the pack in thought and action. To make this all work, we have to be agile. Rather than trying to predict the unpredictable and account for all possible situations, we function best by staying flexible.

Every day we set immediate goals, shift priorities, and break challenges down into basic blocks that are distributed according to the strengths of each team member.

PASSION & BELONGING

We love what we are doing. And we love to inspire others with our openness and curiosity. Our team is more than co-workers. Our clients are more than buyers. We are all on this great adventure together.

We believe in openness and that the best things happen when the right people get together. This is not only reflected in our methods and software, but even more so in our personalities. Sharing ideas and talking with each other is the key to our success. As pioneers in uncharted territory, we are constantly facing new challenges that we can only solve together.

YOU LIKE?

Did we mention that we are hiring?

YES THAT IS TRUE

innosabi is so amazing that an intern actually described his stay here as the >>most exciting week of my life<<.

HOW WE DO IT

THE FUTURE IS OURS

ALWAYS AGILE

Of course, we do not just talk about agility. We practice it ourselves. Strict processes and hierarchies would slow us down when venturing into the digital future. Thats why each individual at innosabi is truly living the agile mindset.

about innosabi – agile innovation
MORE THAN WORK

NEVER ALONE

We don’t just work together. Being part of innosabi also means sharing an after-work drink, going for a swim with the colleagues during lunch break, and honing your Mario Kart skills.

about innosabi – innosabi family
PARTNERS IN CRIME

BEYOND SOFTWARE

For the companies that rely on our technology, we are more than just software providers. We are partners on this journey and we learn from each other. And we try to be the connecting element between different industries and bring clients together to share their knowledge.

about us – innosabi connect
OUR SPECIAL PLACE

MORE THAN AN OFFICE

The innosabi HQ is a special place to work. And we take a lot of pride in making it even more unique: From our trademark tape art and the best coffee machine in the world to our self-designed, hand-crafted furniture.

FUN FACT

The ceiling in the innosabi HQ is so high that some clients on the phone think we are working in a real castle.

about innosabi – innosabi office